From year to year, the revenue that is generated online increases. There are more and more shops with identical assortment. This means that the competition is getting bigger. As trends show, the demand for services and tools that help in this competitive battle is growing systematically. In the last two years, interest has doubled. The trend will likely continue in 2019, and more and more tools will hit the market. But do we really need them all?
People around the world wonder if artificial intelligence will take over the work of us humans. Technological development has opened up enormous possibilities for automation for online marketing. But instead of worrying about losing a job, more and more companies are opting for modern tools.
The days of traditional marketing are gone forever, and the sales process is a mental process today, requiring more and more skills. And what about videos? Video as a primary communication form, is that possible?
For some years, it has been said that video content will conquer the Internet. It is expected that by 2020 videos will be the most popular form of posts on Facebook, becoming a huge source of the traffic to websites. If we look at communities like Instagram, Snapchat, or YouTube, we do not doubt that the video format is bravely on the throne.
The popularity of video as an advertising format is due to the many benefits it offers. Many consumers watch rather than read. Emotions can also be conveyed more easily and clearly by the author. (A new blog post will soon be published on this topic.)
Everyone screams artificial intelligence:
Bots generated content, is that a good idea? However, few people know that they can also create content. An example of such activities is Quil software. This software is called narrative science. She can generate stories and much more. Everything without human involvement. Sounds promising, right?
Creating content tailored to the user’s expectations is a frequently forgotten foundation. And that is also important for the search engines themselves. Therefore, this trend does not seem to be a suitable investment for the near future.
In summary, we would like to emphasize something we have already written about in previous articles. The most crucial thing in marketing is not all the technologies and tools, but how we use them and what emotions we can create. Research has shown that both rational and emotional buying considerations guide customers. However, they buy more frequently in terms of emotions. That’s why the emotional attachment to the customer in marketing is vital. Also, 95% of decisions are made unconsciously, according to Professor Gerald Zaltman of Harvard University. It’s worth getting to know your customers through technology, tools, and above all, marketing automation, but the content of the communication should remain “human.”
Author: Sarah-Johanna Hamera – MAC