The Most Important Aspects and Serious Errors after Implementation
Unfortunately, there are serious errors that can make you reluctant to implement your strategy. They automate “this and that” without a broader perspective, forgetting the daily, weekly and monthly analysis of their database and the responses of the people addressed.
How do I avoid this?
Prepare transparent, small, and easily accessible targets for each campaign. Watch how you can track progress in its completion. Once they know how to do this, they will automate logical workflows rather than individual actions, which can paralyse larger processes.
For some companies, automation will be a very changing action. Imagine an important question: Is my company ready to use a marketing automation tool? Keep in mind that marketing and sales are dynamic processes that can not exist without each other.
If you have a thought-out strategy to acquire leads, maintain customers and strengthen your business in the long term, do not hesitate to start using MA.
It is important to have a plan and realise it, note that they should have regular content that you can supply. Each MA solution is and remains “only” a tool, i.e a series of tools: You need the knowledge, ideas and a concept! This is just one of the many important aspects that need to be considered.
We will be happy to help you. Individual and Professional. Do not hesitate to contact us.
Author: Sarah-Johanna Hamera – MAC
