Why shouldn’t we overwhelm our web pages visitors?
Knowledge is known to be power, but today we have an excess of information buried daily in the modern world. In the second decade of the 21st century, in the age of public Internet access, social networking, TV, the plethora of promotional materials, a wide range of material goods, and very rapid technological advances, knowledge is not just synonymous with the ability to organise reality but because of its excess, it becomes a significant burden on the human psyche.
Give your web page visitors the opportunity to choose information and give them the right information at the right time. (Marketing automation comes into play here.) Too much knowledge/information means overloading. How do you find mediocrity? Difficulties arise both in the selection and further stages of brain content storage and its proper use for specific purposes related to the requirements. So we advise you to send the next e-mail campaign wisely. Do not bombard the receiver with a lot of information, but with the right one. Less means more in this case.
Attention is a cognitive process that directs consciousness to a particular object, phenomenon, or experience.
What features has the attention?
Above all, it is the ability to select an activity or phenomenon that we want to focus on and focus on human activities for a specific purpose or task. So we are on a web page looking for something we are interested in but are being attacked with so much information that our attention is dwindling and we are losing focus. Hence the interest in another search and the end of the website visit.
The basis of attention is induction. Accordingly, we realise some processes consciously, others unconsciously. If there is strong arousal in one nerve center, there is an inhibition in others, e.g., For example, if we find what we are looking for on the website and can focus on it, we will not hide relevant information. So we should first work to make sure that our website is clear and well-structured so that everyone can find what they need within a few seconds.
There is a psycho-physical barrier to adapting people to the rapidly changing world. The effects of these changes can be confusing as the psyche becomes overloaded with an excess of stimuli and new challenges. Man can not always adapt to new living conditions; he needs certain stability and points of reference. However, it is evident that development cannot be stopped. Nevertheless, we can at least make these changes pleasant. Research and observations, however, show emphatically that modern man also has to reckon with many adverse effects of civilisation progress.
Evolutionary psychologists point out that the changes in the reality that surrounds us are happening much faster than we have seen from the view of human evolution. The rapid influx of information from the environment surpasses the ability of the human brain to receive it fully. The ability to process data from a person thus decreases and simultaneously increases their supply. The computing power of computers is growing, but our brain stays at a barely changed level for a very long time. So not only the information we transmit is essential. The simplest example is advertisements in which the product is hardly talked about / the brand – it gives a good feeling. Little or no information is conveyed about the product. We see a smiling family, happy people, etc. Our mind stores the product or brand with a positive feeling. This is a lot more precious than factual information. “The mind does not create knowledge about reality by passively summing data received from sensory organs and their storage, but actively, as a kind of model, mapping real objects in a symbolic form of cognitive structures while the mechanisms of their production and modification is a cognitive process. “(Wikipedia)
We can, therefore, accomplish more by providing regular messages that produce a positive feeling to the recipient than an excess of information that can trigger the opposite. The website visitor or email recipient starts to get annoyed, and our emails will end up in the spam folder in the future. In the next email campaign, try to get a positive emotion from your recipients because emotions allow the assessment of perception. It is thanks to them that our information recipients determine whether a particular piece of news or information is unwelcome, positive or negative. Unconsciously we appreciate thanks to the triggered emotions, whether a source is valuable and useful.
To find out what our recipients like, read and what may be ignored, we use marketing automation technologies. They give us a daily, weekly and monthly analysis of the behaviour of our website visitors. We are happy to help you in this direction. Contact us today.
Author: Sarah-Johanna Hamera – MAC