Online Marketing Definitions

Abandonment rate

The abandonment rate is related to the use of online shopping carts and how often the sales are abandoned rather than completed. Many people start the checkout process, but don’t complete the transaction by making a purchase. This is called “abandonment”. And just so you know, the average abandonment rate is 67.91%

AI

Artificial intelligence (AI) is intelligence exhibited by machines. In technology, a perfect “intelligent” machine could be a versatile rational agent that perceives its surroundings and takes actions that maximise its probability of success at some goal.

Algorithm

An algorithm is an ordered collection of computable operations. For example: To get a computer working, you have to write a computer program which should tell the computer what you want it to do step-by-step. An algorithm tells a computer how to execute a computer program.

AMA

AMA stands for “Ask Me Anything,” which is basically just a trendy internet term used to describe an interview that occurs between one user who hosts it and all the other users who want to ask questions. It’s like a news conference however on-line.

Analytics

Analytics is the information that is a result of the practice of analysing and measuring data. It is the summary of this data, presented in different formats. Ensuring that you continually view and consider the information available through analytics will help you improve your website’s performance and maximize the business in question’s ROI.

Archiving

Archiving is the process of moving data that is no longer actively used to a separate storage device for long-term retention. Archives serve as a way of reducing primary storage consumption and related costs, rather than acting as a data recovery mechanism. Some data archives treat archive data as read-only to protect it from modification, while other data archiving products treat data as read / write. Data archiving is most suitable for data that must be retained due to operational or regulatory requirements, such as document files, email messages and possibly old database records.

Audience selector

You’ll find an audience selector tool most places you share standing updates, photos and different belongings you post. The tool remembers the audience you shared with the last time you announce one thing and uses identical audience once you share once more unless you modify it. For instance, if you select Public for a post, your next post will be Public unless you modify the audience once you post. This one tool seems in multiple places, like your privacy shortcuts and privacy settings. Once you build a modification to the audience selector tool in one place, the modification updates the tool all over it seems.

Authenticity

Authenticity concerns the truthfulness of origins, attributes, commitments, sincerity, devotion, and intentions. When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. People know where you stand, what you’re made of and what is important to you..

Avatar

Generally speaking, an avatar is the embodiment of a person or idea. However, in the computer world, an avatar specifically refers to a character that represents an online user. Avatars are commonly used in multiplayer gaming, online communities, and Web forums. Regardless of the application, avatars allow people to represent themselves online in whatever way they want. They may be considered alter-egos, since users can customize characters that are completely different than their actual personas.

Average handle time

Average handle time, or AHT, is an important call center metric. In the simplest terms, AHT is the average time it takes to handle a call or transaction from start to finish – from call initiation, to hold time, to talk time, and all the way through to any related tasks an agent must perform post-phone call to resolve that call. To calculate AHT, add your total talk time + total hold time + total after-call tasks, and then divide by the number of total calls. That is your average handle time.

Average response time

Response time is the total amount of time it takes to respond to a request for service. In technology, response time is the time a system or functional unit takes to react to a given input. In real-time systems the response time of a task or thread is defined as the time elapsed between the dispatch (time when task is ready to execute) to the time when it finishes its job (one dispatch)

B2B Marketing

Any type of business, whether a company, individual, government or other institution that markets to other businesses is involved in business to business marketing. Since B2B marketing involves companies trying to sell comprehensive quantities of product to one other company, there is a more personal relationship that must established between businesses. If your company sells to other businesses, your marketing efforts will most likely be more direct.

Big data

Big Data is a term that describes the big volume of information – each structured and unstructured – that inundates a business on a day-to-day basis. However, it’s not the number of information that’s vital. It’s what organisations do with the info that matters. Large data is analysed for insights that cause higher selections and strategic business moves.

Bio

A biography, or just bio, is a detailed description of somebody’s life. It involves over simply the fundamental facts like education, work, relationships, and death; it portrays somebody’s expertise of those life events. In contrast to a profile or CV (resume), a biography presents a subject’s biography, highlight numerous aspects of his or her life, as well as intimate details of expertise, and should embrace associate degree analysis of the subject’s temperament.

Bitmoji

Bitmoji is your own personal emoji.

1. Create an expressive cartoon avatar.
2. Select from a large library of stickers – all that includes YOU.
3. Easily insert bitmojis into Gmail, Messenger, Slack, virtually anywhere you communicate on the web

Black Hat SEO

In search engine optimisation, black hat SEO refers to the use of aggressive SEO techniques and tactics that focus only on search engines and not an audience, and commonly does not obey search engines terms and guidelines. Some types of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping.

Black hat SEO is more repeatedly used by those who are looking for a quick financial return on their website, rather than a long term investment on their website. Black hat SEO can possibly result in your website being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk.

Block

Block is the act by which something is blocked. Whether it’s an Internet troll, spam account, or simply someone that gets under your skin, you might one day find yourself reaching for the block button. But what really happens once you’ve pressed that button? Each platform has a slightly different concoction of options to let you digitally delete someone from your life.

Blogging

Blogging is the action of maintaining/writing a blog. A blog is a place where you can share your thoughts. Think of it as a public journal, diary, or even book. You can share personal thoughts, quick updates, or even educate others on what you learned. Blog posts are the fundamental of a blog. Every blog on the internet consists of different blog posts written by the blogger. Blog posts can contain content (obviously!), videos, images, bullet-points, different headings, etc.

Brand Awareness

Brand awareness is the extent to which a person can recognize a brand and correctly link it back to a specific product. Brand awareness is essential, as customers are much less likely to purchase your product if they’re not aware of it.

Brandjacking

Brandjacking is an act that allows an individual or company to assume or exploit a brand’s identity to undermine that brand. Typically, brandjackers set up bogus social media accounts, or hack legitimate accounts to spread anti-commercial, misleading or provocative messages inconsistent with communication strategy of a given company.

Brand Safety

In online advertising context, brand safety refers to practises and tools allowing to ensure that an ad will not appear in a context that can damage the advertiser’s brand. Brand safety services were initially offered to agencies by dedicated tools and services but they are now increasingly embedded into ad servers, ad exchanges and ad networks solutions. They can also be embedded with ad visibility measurement tools.

Call to Action

Channel Distribution

Products often pass through a few businesses before it reaches its end customer. This is referred to as channel distribution. There are indirect and direct channels. An example of a direct channel would be when a consumer can purchase straight from the manufacturer. An example of indirect channels would be when the product is purchased from a manufacturer by a wholesaler, then a retailer purchases it, and finally, the consumer.

Chatbots

In short, chatbots are robots programmed to respond like humans. According to Borisov’s definition, “A chatbot is a computer program that is capable of having a human-like conversation with a user by receiving and sending text messages for the purpose of automating a business process.” A chatbot is a service, powered by rules and sometimes artificial intelligence, that you interact with via a chat interface. The service could be any number of things, ranging from functional to fun, and it could live in any major chat product (Facebook Messenger, Slack, Telegram, Text Messages, etc.).

Check-In

A Foursquare and Facebook term, to check-in is to declare once a user has physically visited a geographical location or event. Checking-in allows the user to let their friends recognise wherever they are, and also the ability to earn badges and points.

Circles

Social Media platform Google+, encompasses a feature known as “Circles” that allows users to place numerous individuals in specific groupings or lists. This feature is meant to: Share relevant content with the correct individuals. Follow content denote by individuals you discover fascinating.

Clickbait

Clickbait is an Internet slang term for online media or news content with sensationalist headlines that are produced by websites for the sole purpose of accumulating page views to generate advertising revenue. It is typically used as a pejorative for viral media and stories that spread through social networking sites despite their perceived lack of depth, quality, authenticity or accuracy.

Click-Through rate (CTR)

The click-through rate (commonly abbreviated to CTR) is the percentage of people who click on an advertisement on a particular website. It is a way to measure how successful an online advertising campaign is on a particular website.  A high CTR doesn’t really reflect sales accurately, only how many people have clicked on the ad. For this reason, most marketers look at the conversion rate instead of the CTR.

Community Management

Community management is the management of a typical resource or issue by a community through the collective action of volunteers and stakeholders. The resource managed may be either material or information. Marketing communication strategies like advertising, promotion, PR, and sales all focus on attaining customers, whereas Community Marketing focuses on the requirements of existing customers.

Connection

On LinkedIn, there are many forms of connections you’ll build. The fundamental variety of associations may be a first degree connection—a contact that you just grasp in personally or professionally which has accepted your invite to attach. Alternative degrees of connections are contingent on your extended network and the way they are closely connected to alternative people you recognise.

Content Creation

Content creation is the method of gathering information relevant to a specific topic or space of interest. Services or people who implement content creation are known as curators. Creation services are often employed by businesses also as end users. Content creation isn’t a replacement developer. Galleries have curators to pick things for assortment and show.

Content Discovery

Content discovery is an important strategy to incorporate into your content promoting. It will assist you in reaching a lot of users by generating a gentle stream of content, whether or not created or curated. You’ll additionally build relationships with alternative brands and bloggers, helping you to increase your reach.

Content Management System (CMS)

The definition of a CMS is an application (more likely web-based), that provides capabilities for multiple users with different permission levels to manage (all or a section of) content, data or information of a website project, or internet / intranet application. Managing content refers to creating, editing, archiving, publishing, collaborating on, reporting, distributing website content, data and information. Another definition of a Content Management System (CMS)  is that it is a computer application that supports the creation and modification of digital content. It is typically used to support multiple users working in a collaborative environment.

Content Marketing

Content marketing is a strategic marketing approach focused on making and distributing precious, relevant, and consistent content to attract and maintain a clearly-defined audience and, ultimately, to drive advantageous customer action.

Contextual Marketing

Contextual marketing is the part of online marketing in which people are served with targeted advertising based on terms they search for or their recent browsing behaviour. The advertisements themselves are served by automated systems where the advertisement has direct correlation with the content being viewed on the browser.  Contextual Marketing is customer-centric and focuses on interactions, engaging, customer recognition, customer moments, contextual utility, value exchanges and minutes of engagement.

Conversions

In E-commerce, conversion marketing is the act of converting website guests into paying customers. However, totally different sites might take into account a “conversion” to be some kind of result apart from a purchase. A powerful online presence is crucial to self-made on-line promoting, and social media plays an enormous role in building that on-line strength. Changing leads with social media feels like a fantasy to several businesses, except for some, social leads really convert.

Conversion Rate

The conversion rate is the number of sales or leads that occur on your website, compared to the total amount of visitors. The term “conversion” refers to the practice of trying to “convert” people from being simply visitors, to being leads or customers. The rate is the percentage of people who you’ve successfully encouraged to purchase your product or to sign-up for your newsletter etc. The average conversion rates depend on the industry you’re in, but the general consensus is that between 2-3% is good going.

Cost Per Acquisition

Cost Per Acquisition is an advertising method where the advertiser only pays for when an advert delivers a sale. It’s an advertiser-friendly method because the advertiser only pays when the advertising has met its purpose, ensuring that the advertisers don’t lose money.  This type of advertising is usually only applied to affiliate marketing.

Cost Per Impression (CPI)

Cost per impression (often abbreviated to CPI) is a term used in relation to web traffic. Simply put: CPI is when advertisers pay each time their ad is displayed to potential customers. It differs from PPC/CPC because the ad doesn’t have to be clicked for the advertisers to pay.

Cost Per Thousand (CPM)

Cost per thousand is a marketing term. This is used to denote the price of 1,000 advertisement impressions on one web-page. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1,000 impressions of its ad. The “M” in CPM represents the Roman digit for 1,000.

Cover photo

A cover photo is the larger picture at the top of your profile, above your profile image. Like your profile image, cover photos are public, which implies that anyone visiting your profile will be able to see them.

Crisis Management

Crisis management is the method by which a company deals with a serious event that threatens to damage the organisation, its stakeholders, or the overall public. The study of crisis management originated with the large-scale industrial and environmental disasters. Crisis management in the face of a current, real crisis includes identifying the real nature of a current crisis, intervening to minimize damage and recovering from the crisis. Crisis management often includes strong focus on public relations to recover any damage to public image and assure stakeholders that recovery is underway.

Crowdsourcing

Crowdsourcing is the process of getting work or funding, usually online, from a crowd of people. The word is a combination of the words ‘crowd’ and ‘outsourcing’. The idea is to take work and outsource it to a crowd of workers. The principle of crowdsourcing is that more heads are better than one. By canvassing a large crowd of people for ideas, skills, or participation, the quality of content and idea generation will be superior.

Customer Relationship Management (CRM)

Customer relationship management is the methods and software that help a business manage their customer relationships. For example, a business could keep a database of all its customer’s details, such as previous purchases, paid or outstanding bills etc.

Dark Social

Dark Social is basically a term that refers to the social sharing of content that occurs outside of what can be measured by Web analytics programs. This mostly occurs when a link is sent via online chat, messaging apps or email, rather than shared over a social media platform, from which referrals can be measured. Common examples of dark social include links copied and pasted into emails or instant messages, or shared via text message. These methods don’t automatically attach any tracking tags, unless the shared link was copied with the tag included (for example, if you were to copy the URL of an article that you originally found on Twitter, including the UTM parameters attached to it).

Database Marketing

Database marketing can be defined as the collection, analysis, and interpretation of customer data in order to drive more relevant customer experiences. Database marketing involves the collection of data from a range of sources including customer email correspondence, CRM system customer info, data warehouses, and, increasingly, external sources like social media. Although databases have been used for customer data in traditional marketing for a long time, the database marketing approach is differentiated by the fact that much more consumer data is maintained, and that the data is processed and used in new and more sophisticated ways.

Demographics

Demographics are the statistical component of marketing used to identify population segments by specific characteristics. Whether small or large, businesses need a targeted approach to consumers. Demographics affects all the choices a business owner makes in developing a marketing plan. Using demographics gives you a head start in understanding your market.

Desktop App

By definition, a desktop application is a software that can be installed on computer (laptop or a desktop) and used to perform tasks. Some desktop applications can also be used by multiple users in a networked environment.

Digital Banners

A digital banners ad is a type of advertising on the global web delivered by an ad server. This type of online advertising entails embedding an advertisement in a web page. It is intended to attract people to a website by linking to the website of the advertiser.

Direct Mail Marketing

Many people receive vast quantities of marketing material in the mail, which is considered direct mail marketing. Companies will send paper mail with promotions or other info to addresses, normally in a common geographical area. This type of marketing is also called junk mail by some, because the customers receiving the mail aren’t expecting it and normally don’t want to open it.

Direct Message

A direct message (DM) is a private form of communication between social media users that is only visible to the sender and recipient(s). Online businesses communicating with customers often use direct messages to clarify order details, answer complex product questions, or resolve disputes out of the public eye.

Display Ad

Display advertising is advertising on websites. It includes many different formats and contains items such as text, images, flash, video, and audio. The main purpose of it is to deliver general advertisements and brand messages to site visitors. A display ad, also known as a banner ad, is a form of online paid advertising that is typically a designed image or a photo and copy. Viewers can then click on the image with the promotion to then be taken to the corresponding landing page.

Domain Name

A domain name is your website name. A domain name is the address where Internet users can access your website. A domain name is used for finding and identifying computers on the Internet. Computers use IP addresses, which are a series of number. However, it is difficult for humans to remember strings of numbers. Because of this, domain names were developed and used to identify entities on the Internet rather than using IP addresses.  A domain name can be any combination of letters and numbers, and it can be used in combination of the various domain name extensions, such as .com, .net and more.

Drip Marketing

Drip marketing is the strategy of sending out scheduled targeted emails that are all co-ordinated to a specific goal of customer conversion. The sender uses email marketing software that allows them to setup various emails at one time and let them “drip” over time. This sometimes includes phone calls to check in on the clients along the way.

Dynamic Search Ads

Dynamic search ads are search ads that show based on the content of your site. Google essentially crawls your site and then matches to search terms that are closely related to the content on your site. From that point, the headline and landing page are dynamically generated to match the search term. This allows for more congruency between the search term, the search ad and the landing page.

Electronic discovery (e-discovery)

Electronic discovery (also called e-discovery or ediscovery) refers to a process in which electronic data is sought, located, secured, and searched with the intent of using it as evidence in a civil or criminal case. E-discovery can be carried out offline on a particular computer or it can be done in a network. Court-ordered or government sanctioned hacking for the purpose of obtaining critical evidence is also a type of e-discovery.

Email

Email stands for Electronic mail and is a method of exchanging messages between people using electronics. Communication by email is almost instantaneous. Email is a system for sending messages from one individual to another via telecommunications links between computers or terminals using dedicated software.

Email Signature

An email signature is text that is enclosed at the end of an email message you send. Usually, a signature is used to provide the recipient with your name, email add, contact information, or Website URL.

Embedded media

When designing a web page, an embedded media refers to a type of multimedia that you might insert, or embed into the web page from a third party. This includes files like graphics and sound files.

Empowerment model

An organisational approach to social media which emphasises participation and initiative from all departments, teams, and employees.

End User

This is the person who actually uses a product. This is different from the actual customer, because the end-user doesn’t have to actually be the customer. For example, when a person buys a gift for somebody. It’s the person who ends up using the gift (usually the person who received the gift) that is the end-user.

Engagement Marketing

Engagement marketing is a marketing strategy that tries to fix the disconnect that can occur between customers and brands by encouraging consumers to participate in the development of a brand. This stops consumers from being passive messengers, and instead taking part in the brand so a relationship grows between the two.

Engagement Rate

An engagement rate is a metric that measures the level of engagement that a piece of created content is receiving from an audience. It shows how much people interact with the content. Factors that influence engagement include users’ comments, shares, likes, and more. Engagement rate is a metric that is used heavily in analysing social media. It is measured using likes, shares, and comments, and is a helpful metric to evaluate in a marketing competitive analysis. Because the engagement rate is calculated relative to the number of followers a company has on social media, the rate for both small and large companies can be compared equally.

ESP

ESP (Email Service Provider) is a company which offers email marketing and/or bulk email services. They may also provide other services such as email tracking, email segmentation, testing, template creation, subscriber lists etc.

Extended circles

When you share something on google+, you might notice an option to share with your extended circles. Your extended circles include people in your circles’ circles. Posts shared with your extended circles will be visible on your posts tab to people in your circles’ circles. For example, let’s say Natalya’s is in one of your circles, and Jason is in one of Natalya’s circles. You don’t know Jason and he’s not in any of your circles. If Natalya chooses to have Jason visible on her profile among the people in her circles, and you choose to share a post with your extended circles, that post could appear on Natalya’s Home page and be visible to Jason on your Posts tab of your profile. You aren’t able to see a complete list of the people included in your extended circles – it’s a collection of people that’s frequently changing.

Eye Tracking

Eye tracking is a research method that tracks where a consumer’s eyes are focused on. It’s often used in marketing to figure out what format works best for advertisements, webpages, blogs etc.

F4F

F4F means Follow For Follow. it means if u follow them they’ll follow back. F4F is used most commonly on Instagram, Twitter, Facebook, and similar places.

Facebook Fans

A Facebook fan is a user who likes a particular Facebook page. Users who Like a page are able to receive updates from that page’s administrator through status updates, posted content and event invitations. A list of pages a fan has liked will appear on his or her profile page.

Facebook Group

Facebook Groups are pages that you create within the Facebook social networking site that are based around a real-life interest or group or to declare an affiliation or association with people and things. With a Facebook Group, you are creating a community of people and friends to promote, share and discuss relevant topics.

Facebook Insights

Facebook Insights is a most powerful tool for those who want to track user interaction on their Facebook Page. Facebook Insights can be seen by all the admins of page and it can help you track the number of active users to understand page performance.

Facebook Live

With Facebook Live people, public figures and Pages share live video with their followers and friends on Facebook. The video will be published to the Page or profile so that fans and friends who missed it can watch at a later time.

Facebook Network

Facebook networks are one of the major ways that it allows people to connect to each other. Networks come in a few different types . network on Facebook is a great way to show one’s affiliation with a group of related individuals. Networks were initially intended to be used for affiliations with a current school or learning institution, but have since expanded into businesses and various other types of supported networks. Joining a network is simple and can be done quickly through the Facebook user interface.

Facebook Notes

Facebook Notes is a simple word-processing feature for Facebook users. While status updates that you post to your Wall have a limited character length and no HTML capability, Notes lets you write full-length posts with formatting, tagging and pictures. Use Notes to publish content that is too long to post to your Wall or that requires formatting. The Notes feature link appears under your profile picture on the left side of your home page.

Facebook Offers

An offer is a discount you can share with your customers on Facebook. If you are an admin or editor of a Page on Facebook, you can create an offer from your Page or Ads Manager for people to see in their News Feed. When people click on your offer, they can either go to your website to start shopping or read more details about your offer. Your offer will also be saved to people’s Offers bookmark in case they want to use it later. They’ll get Facebook notifications about your offer before it expires.

Facebook Reach

The total number of users who have seen your brand post during a report period. Reach measures your brand’s effective audience. It’s a more accurate measure of your Facebook audience than fan count, since not all your fans see your posts and, vice versa, many users who do see your posts are not fans of your Page. Often the first Facebook metric that marketers focus on is the number of fans a page has, but when it comes to measuring your audience, what matters most is how many people are seeing your content. That’s why, as social media marketers, we suggest that you begin your Facebook marketing analysis by focusing on Reach.

There are three components of Reach: Organic, Paid, and Viral Reach. Measuring each of these components is important for understanding how and why your effective audience changes over time.

Organic Reach: Represents the number of unique people who saw your content in their News Feed, ticker or on your Page.

Paid Reach: The number of unique people who saw your paid content.

Viral Reach: The number of unique people who saw your post or page mentioned from a story published by a friend. These stories can include liking, commenting or sharing on your page, answering a question or responding to an event.

Facebook Reactions

Facebook  released their new ‘Reactions’ feature, which means instead of just having the option of ‘Liking’ a post, users can now interact with a status update, article, or photo using one of six emotional reactions: Like, Love, Haha, Wow, Sad, and Angry.

Favorite

Favorites are described as indicators that a tweet is well-liked or popular among online users. A tweet can be identified as a Favorite by the small star icon seen beside the post.

Feed

Feed is a format that provides users with frequently updated content. Content distributors syndicate a Web feed, enabling users to subscribe to a site’s latest content.

Filter

A photographic effect that can be applied to enhance images on social media, such as offering a vintage look, black and white, sepia, altering saturation levels, or countless other visual modifications. The most popular use is on Instagram, where users can currently choose from over 20 different filters. Snapchat users can also apply filters to their Snaps, to add colored effects, the current time, weather, speed, or Geofilters, when available. The popularity of filters has resulted in the hashtag #nofilter being applied to photos where no photographic affect has been applied.

First response time

A measurement how long it takes a company to give its first response to a customer’s comment or inquiry on social media. First response time can be a key performance indicator for social customer service, because even if the issue is not resolved immediately, a quick first response demonstrates that the company is listening and willing to help. 2012 study found that 32 percent of customers expect a response within 30 minutes.

Follower

A Twitter user who has follow to your Twitter account so they can receive your Tweets in their Home feed. If you want to send them a direct message, you need to follow them back. When someone follows you on Twitter, they not only opt in to see your Tweets — they also take actions that provide value to your business.

Followers to following ratio

The ratio of your social media followers to those you are following. In an ideal world, you have more followers than users you are following. The best way to gain friends and fans on Twitter is to engage with people, follow others whose Tweets are interesting or meaningful to you, and be an active part of the Twitter community by reading and posting high-quality information.

Following

Number of accounts that a person is following.  messages from this account holder has been displayed on your homefeed.

Follows

Number of accounts following a person. Your messages are displayed at their homefeed.

Forum

Forum is an online discussion site where people can hold conversations in the form of posted messages. They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived. Also, depending on the access level of a user or the forum set-up, a posted message might need to be approved by a moderator before it becomes visible. Forums have a specific set of jargon associated with them e.g., a single conversation is called a “thread”, or topic.

Foursquare

Foursquare is a technology company that uses location intelligence to build meaningful consumer experiences and business solutions. Checking in on Foursquare Swarm makes a game of life: score every day with real-world perks and bragging rights, like being crowned the Mayor. Stay connected to your inner explorer, be truly aware of life’s journey, and have more fun along the way. Live your life more checked in.   More than 50 million people use Foursquare City Guide and Foursquare Swarm each month, across desktop, mobile web, and mobile apps. We recently surpassed more than 10 billion check-ins, and see an average of 9 million check-ins a day on Foursquare Swarm.

Friend

A person that you send a request on Facebook or another social network and he/she accepts it became a friend. Unlike a fan or follower, a friend is a two-way connection; both you and your friend have to endorse the relationship.

Friend Emojis

Snapchat Emojis are smarter, and have more privacy. Only you are able to see these emojis. And what’s more, by carefully studying these emojis, you are able to tell a lot about your friends and your relationship with them. Emojis appear next to Snapchat contact names and have the following meanings:

Face With Sunglasses– One of your best friends is one of their best friends. You send a lot of snaps to someone they also send a lot of snaps to.

Baby– You just became friends with this person.etc.

Friendship page

Facebook has a little-known feature called Friendship Pages that shows all the wall posts, updates, and photos you’re tagged in with someone. You can check out your Friendship Page with someone by going to their profile, clicking the gear icon on the right, and selecting “See Friendship.” There you can browse your mutual friends and Likes, the photos you’re tagged in together, and see a Timeline of all the posts you’re in together. Facebook even chooses a mutually tagged photo for your cover image.

Geo-Targeting

The ability to reach potential clients by their physical location. The major search engines now all offer the ability to geo-target searches in their Pay-Per-Click campaigns by viewing their IP addresses. Geo-targeting allows advertisers to specify which markets they do and don’t want to reach.

Geotagging

Geotagging (also written as GeoTagging) is the process of adding geographical identification metadata to various media such as a geotagged photograph or video, websites, SMS messages, QR Codes or RSS feeds and is a form of geospatial metadata. This data usually consists of latitude and longitude coordinates, though they can also include altitude, bearing, distance, accuracy data, and place names, and perhaps a time stamp.

Golden Triangle

Eye-tracking studies show an “F” shaped pattern that most people tend to look at most often when looking at Search Engine Results Pages. These models vary slightly among the different Search Engines but show the importance of placement among Natural Listings and Pay-per-Click ads.

Growth Hacking

Growth hacking is a highly efficient way to increase customer acquisition using the most effective tactics available to engage a specific buyer persona. Typically deployed in the “Software as a Service” industry or startup environments, growth hacking often involves multiple marketing strategies and agile product development practices to create a solution that rapidly scales the user base of a product/service. SEO, PPC, social media advertising and retargeting can all be core components of a growth hacking strategy, based on the goals of the business.

Hashtag

Formerly called the ‘pound sign’, this symbol (#) is used on social media (primarily Instagram and Twitter), as a way to group tweets or pictures by category or phrase. The ‘#’ is placed directly in front of the text. A popular example of this on Instagram is #TBT (Throwback Thursday) where people post a picture referencing an earlier point in time.

Header (or heading) Tags

HTML heading and subheading tags are critical components of search engine marketing, as often both are graphical, thereby unreadable to search engine spiders. Optimally, page titles should also be included to define the page’s purpose and theme. All of the header tags should be used according to their relevance, with more prominent titles utilising <h1>, subheaders using <h2>, and so on.

HTML

HyperText Markup Language, the programming language used in websites. Developers use other languages that can be read and understood by HTML to expand what they can do on the Web.

Hyperlink

Often blue and underlined, hyperlinks, commonly called “links” for short, allow you to navigate to other pages on the Web with a simple click of your mouse.

Image Maps

Clickable regions on images that make links more visually appealing and websites more interesting. Image maps enable spiders to “read” this material.

Impressions

The number of times someone views a page displaying your ad. Note that this is not the same as actually seeing your ad, making placement and an understanding of the site’s traffic particularly important when paying on a Cost per 1,000 Impressions basis.

Inbound marketing

Inbound marketing is a technique for drawing customers to products and services via content marketing, social media marketing and search engine optimisation.

Inbound volume

The total range of incoming messages self-addressed to a Company or a selected social media account (facebook, twitter, Instagram, etc) at intervals in a given time limit.

Influencer Marketing

Similar to celebrity endorsements, brands and marketers will often reach out to content creators and influencers to tap into specific communities. Whether it’s an audience created by the influencer or they’re considered a thought leader in their community, brands will partner with influencers to gain better awareness within that community. For example, a dog accessories brand may partner with a reputable dog blogger to create content for the blogger’s subscribers.

Influencer Outreach

Influencer outreach is one solution. This process is beneficial for increasing relationship development, link building, and content promotion.

Internet Marketing

Any number of ways to reach internet users, including Search Engine Marketing, Search Engine Optimization, and Banner advertising.

Instagram

A social network for users to create images using a selection of filters and share with their followers.

Interactive Advertising

Interactive advertising is a form of media-based marketing that businesses and product manufacturers use to promote products, services and other announcements and information. Businesses target consumers from the websites they visit as well as on phones and other hand-held media devices.

Internet Forums

An Internet forum is an online discussion site where people can take part in conversations in the topics of posted messages. They differ from chat rooms in that messages are normally longer than one line of text, and are at least temporarily archived. As well, depending on the access level of a user or the forum set-up, a posted message might need to be approved by an admin before it becomes visible. Forums have a specific set of jargon associated with them; For example, a single conversation is called a “thread”, or topic.

Interstitials

Interstitials are web pages displayed before or after an expected web page, mostly to display advertisements or confirm the user’s age (before showing age-restricted material). Most interstitial advertisements are delivered by an ad server. People take issue with the utilisation of similar pages to present online advertising before allowing users to see the content they were trying to access.

Invalid Traffic

Invalid click activity includes any clicks or impressions that may fictitiously inflate an advertiser’s prizes or a publisher’s earnings. Invalid activity covers globally fraudulent traffic as well as accidental clicks.

JavaScript

JavaScript – not to be confused with its distant cousin Java – is an Object Oriented Programming language developed by NetScape. It is used primarily to improve user experiences on websites with enhanced functionality.

Keyword

Almost interchangeable with Search Term, keywords are words or a group of words that a person may search for in a Search Engine. Keywords also refer to the terms you bid on through search engine marketing in trying to attract visitors to your website or Landing Page. Part of successful Search Engine Optimisation is including keywords in your site copy and Meta Tags.

Keyword Difficulty

A metric commonly used in search engine optimisation that determines how much on-page targeting and offsite link building will be required to rank for a phrase. Also often referred to as KPI, most tools that monitor keyword difficulty use a percentage scale of 1-100, with expressions listed in descending order. Therefore, a search phrase which requires more effort to obtain a top rank in the search engines – and consequently a high keyword difficulty – will typically receive a score that approaches 100 (or 1.00), whereas a search phrase that requires less effort to obtain a top rank will have a keyword difficulty that is closer to 0 (0.00).

Landing Page

In marketing terms, a landing page is a distinct page on your website that’s built for one single conversion objective. A landing page should be designed, written and developed with one business purpose in mind.

Link Building

The process of obtaining hyperlinks (links or backlinks) from one website back to your own. Link building is of critical importance for successful SEO. Due to algorithm updates, link building has become particularly challenging. Gone are the days of random, irrelevant links- lazy link building can get you penalised from Google. Today’s link building strategies must be strictly white hat: the site you are seeking relationships from should be earned organically (through practices such as content creation) from sites relevant to your industry. Gaining relevant links from high authority sites will help your site rankings on the SERPs.

Local Search

A vast and growing portion of the search engine marketing industry. Local search allows users to find businesses and websites within a specific (local) geographic range. It includes local search features on search engines and online yellow page sites. Optimising for local search requires different practices than for traditional Search Engine Optimisation.

Location Based Marketing

Location-based marketing is a direct marketing tactic that uses a mobile device’s location to alert the device’s owner about an offering from a nearby business. Location-Based alerts are delivered to smartphones via SMS. An alert may include information about a local company deal of the day or include a buying incentive, for example, a discount coupon code. Location-based marketing needs the end user to opt-in. The opt-in process commonly takes place when the end user downloads a mobile app and responds “ok” to the app’s request to use the device’s location. The technology behind Location Based Marketing takes advantage of geofencing, a software feature that uses triggers to send alerts when a device crosses a pre-defined geographic boundary. The goal of Location Based Marketing, as with any mobile marketing initiative, is to capture the end user’s attention and turn him into a customer.

Loyalty Programs

Loyalty programs are structured marketing strategies designed by merchants to encourage consumers to continue shopping at our shop or use the services of businesses associated with every program. These programs exist covering many types of business, every one having varying features and rewards schemes.

Marketing Automation

Marketing automation is a category of technology that permits an organisation to streamline, automate, and measure marketing tasks and workflows, so that they can increase operational efficiency and grow revenue quicker. Marketing automation refers to the software that exists with the aim of automating marketing actions. Several marketing departments have to automate repetitive tasks like emails, social media, and different web site actions. The technology of marketing automation makes these tasks easier.

Marketing Emails

Marketing (or Bulk) emails encourage your clients and leads. They have informative/incentive messages. The recipient needs to be agreeing to receive such emails: opt-in is mandatory. Such as, the recipient does not make an explicit request just to receive one message. For example, he doesn’t subscribe to the “November Newsletter”, he rather subscribes to the “Monthly Newsletter”.

Meme

The “meme” word was first introduced by the biologist, Richard Dawkins, in 1976. “Meme” comes from the Greek word “mimema” (meaning “something imitated”, American Heritage Dictionary). Dawkins described memes as a being a form of cultural publicity, a way for people to transmit social memories and cultural ideas to each other. Not unlike the way that DNA and life will spread from location to location, a meme idea will also travel from mind to mind.

Mention

when your brand is mentioned on a website. Getting mentioned on another site is an excellent way to build up your backlinks, or to reach out and do link reclamation. The more mentions your brand gets from relevant (preferably high authority) websites, the better your site will rank on SERPs.

Messenger

Facebook Messenger is an instant messaging service and application which provides text and voice communication. Messenger lets Facebook users chat with friends both on mobile and on the main website.

Microblogging

Microblogging is a medium that exists in the form of blogging. A microblog differs from a traditional blog in that its content is smaller in file size. Microblogs allow users to exchange small elements of content such as short sentences, individual images, or video links to the microblog platforms such as Twitter or Tumblr.

Microsites

A microsite is an individual webpage or a small group of pages which are meaning to function as a discrete entity within an existing website or to complement an offline activity. The microsite’s main landing page can have its own domain name.

Mobile Advertising

Mobile advertising is a process of advertising that appears on a mobile device like smartphones, tablets that have wireless connections. Promotion can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile website, in installed apps or mobile games.

Mobile App

A mobile app is an application developed especially for use on small, wireless computing devices, such as smartphones and tablets, rather than desktop or laptop computers.

Multi-channel attribution

When individuals buy a product, and they rarely complete a sale in one step. As an example, they might hear about a brand from a Tweet, later see a banner ad for the merchandise, so perform a Google search, and then, several days or weeks later, finally visit the website to shop for the item. Multi-channel attribution tries to provide relative value to every one of those channels, treating every channel as contributing and moving the client towards purchase. This is often done by using internet analytics program (like Google Analytics).

Net Promoter Score

Net Promoter Score (NPS) is a management tool that can be used to measure the loyalty of a company’s customer relationship. It serves as an alternative to traditional customer satisfaction research and claims to be correlated with revenue growth. NPS can be as low as −100 or as high as +100. An NPS that is positive (i.e., higher than zero) is felt to be good, and an NPS of +50 is excellent.

Network Marketing

Network marketing is a type of business opportunity that is most popular with people looking for part-time, flexible businesses. Some of the best-known companies in America, including Avon, Mary Kay Cosmetics and Tupperware, fall under the network marketing.

Newsjacking

Newsjacking is the practice of injecting your ideas into a breaking news story so you and your ideas get noticed. Injecting your own story into a news story has become very easy with social media, as users can easily use #tags to attach their content to breaking news. newsjacking should only be done if there is a very close tie between your product or idea and the story.

Newsletter Marketing

Newsletter marketing and email marketing visit ways in which to promote your company through emails. Typically, firming story marketing can have a bunch of contacts that they’ll send a story containing some fascinating info. The success of newsletter marketing depends on grabbing attention, writing smart content and reaching an oversized variety of potential purchasers.

Neuromarketing

A relatively new field of marketing, which incorporates neuroscience as a means of predicting consumer behaviour. Neuromarketing takes into account the brains behaviour to marketing tactics, mainly the ‘rewards centre’ of the brain, as an attempt to create marketing campaigns that target markets who respond more strongly on a subconscious level.

Niche Marketing

A niche market is the subcategory of the market on which a particular product is a focus. The market niche defines as the product characteristics aimed at satisfying special market needs, also the price range, production quality and the demographics that is intended to impact. It is also a small market segment.

Notification

Notification is the action of notifying someone or something. Such as when someone likes your content or post on Instagram then you get a notification on your Smartphone that lets you know.

Notification Emails

Notification Emails are also known as triggers or alerts. They allow the user to be notified every time a particular event happens. More commonly, the notification email may be used to mark an occasion. It is either the recipients themselves, or the sender that will create criteria for an outgoing message to be triggered by an event.

From a marketer’s point of view, it can be relevant to stimulate the targets to opt-in to get notifications about the services being offered. Think of an email like “Mr X is now following you on Twitter”. This kind of message is more likely to be opened, and it motivates the recipient into checking their account. You may also decide to create notifications by yourself. These will then be related to events occurring after a client’s action. The purpose here is to mark a significant occasion to capitalise on it.

Online Behavioural Advertising

Behavioural advertising is a system used by online advertisers to present focused ads to the customer by collecting information about their browsing behaviour on the internet. Several pieces of information may be used, such as the pages browsed on a website.

Online Exhibitions

An online exhibition is part of online marketing. It’s also referred to as a virtual exhibition whose venue is cyberspace. Online exhibition is available to anyone who has access to a computer with an Internet connection.

Online Marketing

Online marketing is the techniques to promote and advertise products, services or brand on the World Wide Web.

Online Reputation Management

Online Reputation Management is the act of monitoring the search engine result pages or mentions in online media and Web content. It is of most importance to companies to track how someone or something is perceived based on an internet search.

Opt-In

This type of registration requires a person submitting information to specifically request he or she be contacted or added to a list. Opt-ins typically lower lead flow rates and raise Costs per Acquisition from internet marketing campaigns, but may produce higher percentages of interested leads.

Opt-Out

Here people are automatically signed up to receive contact but can opt out of receiving newsletters, calls, etc. at any time.

Paid Inclusion

Advertising program where pages are guaranteed to be included in a search engine’s index in exchange for payment, though there is no guarantee of ranking well. For example, Looksmart is a directory that lists pages and sites, not based on position but based on relevance. Marketers pay to be included in the index, on a CPC basis or a per-URL fee basis, with no guarantee of specific placement.

Paid Reach

Paid reach is similar to organic reach, and refers to the total number of people who were shown your post as a result of the ads. Paid reach usually has a more extensive network than organic reach, so messages are potentially read by people outside of a specific contact list.

Paid Search

Also referred to as Paid Placement, Pay Per Click, and sometimes Search Engine Marketing, paid search marketing allows advertisers to pay to be listed on the Search Engine Results Pages for specific keywords or phrases. Paid placement listings can be purchased from a portal or a search network. Search networks are often set up in an auction environment where keywords and phrases are often associated with a cost-per-click (CPC) fee. Google AdWords and Yahoo! Search Marketing is the most significant networks, but Microsoft adCenter (live.com) and other sites also sell paid placement listings directly as well. A good search engine marketing company offering Paid Search will select an exhaustive set of industry-related Search Terms, set up your accounts, write advertising copy, create Landing Pages, control your bidding (how much you’re willing to pay per Search Term click) and budgeting, and test and refine your advertising for effectiveness.

Pay-Per-Click

Pay-per-click is a business model of internet marketing whereby a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on the ad. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Permalink

A permalink is a link to an individual post. These are important and useful because it allows you to reference an exact Tweet, update, or blog post instead of the feed or timeline in which you found it.

Personalised Marketing

The goal of personalised marketing is to create a unique offer for every individual customer. This type of marketing doesn’t work for every organisation, but some can capitalise on their unique products and purchaser demographics to market to individuals. With the Internet becoming a more prevalent place for marketing, companies realise that personalised marketing is useful in cases when they can track a customer’s particular interest and send them more information for future suggestions.

Phishing

The fraudulent practice of acquiring sensitive information such as usernames, passwords, and credit card information by masquerading as a reputable entity or person in email, IM or other communication channels.

Pinterest

Pinterest is a free website that requires registration to use. Users can upload & manage images known as pins and other media content such as videos through collections called pinboards. Pinterest is a personalised media platform. Users can browse the content of others in their feed.

Placement Targeting

One of the ways ads are targeted to Ad-Sense publisher websites is through placement targeting. Placement targeting allows Ad-Words advertisers to choose particular ad placements where they’d like their ads to appear.

Pop-Up

An extremely abused type of online marketing advertisement, pop-ups open new windows on your screen that partially or fully cover your current Web Browser window. Some search engines ban ads that create a certain number (or even any) pop-up ads.

Push Marketing

Push marketing is a promotional strategy in which businesses attempt to take their products to the customers. Consumers are not actively seeking a product or service, but are introduced to it through active promotion like billboards, TV advertising and cold-calling in the hope that they will develop a desire.

QR Code

QR code is the short form of Quick Response Code. It is the trademark for a type of matrix barcode first designed for the automotive industry in Japan. A barcode is a machine-readable optical label that gathers information about the product or item to which it is attached. A QR code uses four standardised encoding modes: numeric, alphanumeric, binary, and kanji to efficiently store data; extensions may also be used.

Query

Query is another term for “keyword” or “search term.” Within Google AdWords, search query reports show the actual terms that searchers used to click on your ads, as opposed to the advertised keyword that is in your account. These two sets of words may or may not be the same.

Rank

How well a particular Web page or website is listed in the Search Engine’s Results. For example, a Web page about apples may be listed in response to a query for “apples.” However, “rank” indicates where exactly it was listed – be it on the first page of results, the second page or perhaps the 200th page. Alternatively, it might also be said to be ranked first among all the results, or 12th, or 111th. Overall, saying a page is “listed” only means that it can be found within a search engine in response to a query, not that it necessarily ranks well for that query.

Responsive Ads

Responsive ads automatically adjust their size, appearance, and format to fit just about any available ad space. For example, your responsive advert might show as a native banner ad on one site and a dynamic text ad on another, as it automatically transforms itself to fit precisely where you need it to go to meet your advertising goals.

Retargeting

Think of retargeting like cyberstalking. Someone performs an action (often a visit to your site) and has a cookie placed on the browser. Then as they visit other sites, your ad appears in front of them, as a banner or other type of display ad, on whatever sites they visit – so long as that place accepts ads from the ad network you use for retargeting. Retargeting can be done through various ad networks and platforms.

Return on investment (ROI)

The key statistic for many companies: are your advertisements generating profits, and how much profit given the money you have had to pay.

Return on relationship (ROR)

A measurement of the value gained by a person or business from developing a relationship. Measuring Return on the relationship is not easy; it involves not solely analysing relationship growth but also understanding the impact your customers’ voices have on your brand and name. It includes sentiment analysis, as well as engagement metrics for your content, like organic sharing rates. Return on relationship is another (or complementary) metric to social media Return on investment.

RSS

RSS is the format to publish frequently updated information: blog entries, news headlines, audio, video. It is An increasingly popular new technology that allows data to be easily shared on websites or given directly to users per their request. An RSS document includes full or summarised text, and metadata, like publishing date and author’s name. Users can subscribe to RSS feeds without providing personal information, and then automatically receive updates through a news reader or aggregator.

Screenshot

A screenshot (sometimes known as screen capture) is a picture of a PC desktop which will be saved as a graphics file. Various programs are out there for making screenshots, however, it’s simple to try and do without a particular application.

Search Engine Marketing

All forms of marketing involving search engines – chiefly Search Engine Optimization and Paid Search Marketing. Sometimes this term will also be used to refer to Paid Search exclusively.

Segmentation

Segmentation is the procedure of allocating markets into groups of customers and possibilities with similar needs and features which are likely to exhibit corresponding purchase behaviour. Strategic segmentation is for planning business and marketing strategy.

Sentiment analysis

Sentiment analysis (also known as opinion mining) refers to the utilisation of the language process, text analysis and linguistics to spot and extract personal info in a source. Sentiment analysis is widely applied to reviews and social media for a range of applications, starting from selling to client service. It’s the method of deciding the emotional tone behind a series of words, accustomed gain Associate in Nursing understanding of the attitudes, opinions and emotions expressed among a web mention.

SEO

Search engine optimisation may be a methodology of methods, techniques that are accustomed to increasing the number of visitors to a website by getting an upper-level placement within the search results page of a look engine (SERP) — as well as Google, Bing, Yahoo and other search engines.

Site retargeting

The most common form of retargeting: displaying your ads to a visitor based on a visit to your site, or an individual page. Various targeting options exist, including only showing ads when a particular page has been visited (such as a landing page) and an action has not been completed (e.g. a conversion).

SMS

SMS (Short Message Service), usually remarked as “text messaging,” is a service for sending short messages of up to 160 characters (224 characters if using a 5-bit mode) to mobile devices, together with cellular phones, Smartphone’s and PDAs.

Social Commerce

Selling goods directly online through social media channels. Just like “electronic commerce” was shortened to “e-commerce”, social commerce is sometimes shortened to “s-commerce” or “f-commerce,” the latter short for “Facebook commerce.”

Social Integration

Social integration is a dynamic and structured method in which all members take part in dialogue to achieve and maintain peaceful social relations. Social integration does not mean forced maturation.

Social Media

A type of online media where information is uploaded primarily through user submission. Web surfers are no longer just consumers of content, but active content publishers. Many different forms of social media exist including more traditional formats like Forum and Blogs, and newer formats like Wikis, podcasts, Social Networking, image and video sharing, and virtual reality.

Social Media Marketing (SMM)

Social media marketing refers to the method of gaining website traffic or attention through social media sites. Social media marketing programs sometimes centre on efforts to make content that draws attention and encourages readers to share it with their social networks. SMM aims to produce content that users will share with their social network to help a company increase brand exposure and spread customer reach.

Social Media Monitoring

Social media measurement or ‘social media monitoring’ is an active monitoring of social media channels for info, typically pursuit of assorted social media content like blogs, wikis, news sites, micro-blogs like Twitter, social networking sites, video/photo sharing websites, forums, message boards and user-generated content normally as some way to work out the quantity and sentiment of on-line speech communication a few whole or topic.

Social Media ROI

Social media ROI is one of the most densely debated topics within the on-line promoting world. Social media ROI is what your company is obtaining back from the time, cash and resources you are putting into Social Media. Like all metrics for “return on investment”, social media ROI is calculated by dividing the entire edges of Associate investment by the total of its prices.

Social Networking

A type of Social Media, Social networking websites allow users to interact and create or change content on the site. These sites, of which businesses are now using for marketing purposes, allow users to create their own websites/online spheres (e.g. LinkedIn and facebook), share photographs (e.g. Instagram), microblog/text small bits of information to their personal community (e.g. twitter) or recommend information for others to find on the Internet

SoLoMo

SoLoMo, which stands for Social-Local-Mobile, refers to the mixing of social, location-based, and mobile selling tools into new client acquisition platforms. Most are conversant in the common SoLoMo platforms like Foursquare and Groupon.

Spam

Spam is flooding the internet with several copies of a consistent message, in a way to force the news on people that wouldn’t otherwise favour to receive it. Most spam is business advertising, typically for dubious merchandise, get-rich-quick schemes, or quasi-legal services. Spam costs the sender little to send — most of the prices are bought by the recipient or the carriers instead of by the sender.

Sponsorship Advertising

Sponsorship advertising is a kind of advertising where a company pays to be associated with a particular event. It is very popular with charitable activities. Except for charitable events, an organisation may sponsor local sports teams, sports tournaments, fairs, and other events. The idea is to get your name out and be viewed positively as a participating member of your community.

Stickiness

How often people return to a website. Constant updates, news feeds, and exclusive content are all ways to make a site stickier.

Tags

Words or phrases used to describe and categorise individual blog posts, videos, and pictures. Correctly using tags organises content for users and can help with visibility through SEO and social media optimisation.

Targeting

Shaping internet marketing campaigns to attract specific groups of prospective clients. Examples of Targeting include women, gun owners, and Medicare recipients. Behavioral Targeting is a newer, particular type of focus for advertisers.

Telemarketing

A form of direct marketing, telemarketing focuses on reaching consumers by phone. Most of what we think of as telemarketing is cold call marketing, which is unpopular and has lead to laws being created against it. However, telemarketing can be useful if the right person is reached on the phone at the right time.

Thread

A running statement of text messages concerning one topic or question. Message threads are used in all varieties of user discussions on the web, together with Usenet newsgroups, Web-based forums, blogs, chat rooms, software system and e-mail. The “thread” refers to the gathering of messages organised by the code. The messages are displayed in “flat” written record order by date of posting or in “question-answer” order.

Tracking code

Information typically included in the URL that allows an advertiser to track the effectiveness of various aspects of an advertisement. Commonly tracked items include Search Term and referring Search Engine.

Trade Show Marketing

Organisations that want to reach a large number of potential customers can take part in public or private trade shows. Trade shows and other forms of event marketing are often a substantial investment to participate in, but trade shows permit organisations to demonstrate new products and examine what is going on in the industry.

Twitter

Twitter is a social network and media platform service where users post 140-character messages with photos, videos, and other content called “tweets”. Registered users can post and read tweets, but those who are unregistered can only read them.

URL

URL stands for Uniform Resource Locator, and is used to specify addresses on the World Wide Web. A URL is the fundamental network identification for any resource connected to the web

URL shortener

A URL shortener is an online application that converts a regular URL into its condensed format. The user only has to copy the full URL of a website and paste it into the URL shortening tool to come up with an abbreviated version that is around 10 to 20 characters long.

User-generated content (UGC)

UGC is the term used to describe any form of content such as video, blogs, discussion posts, digital images, audio files, and other forms of media that were created by consumers or end-users of an online system or service and is publicly available to others consumers and end-users.

Vanity URL

A Vanity URL is a descriptive, memorable and pronounceable URL usually used for forwarding content, redirect URLs from one location to another. In the simplest terms, a Vanity URL is a long URL converted into customised short link also known as a Branded Link and a Custom Short URL.

Video Marketing

Video marketing is adding videos into your marketing campaigns whether to promote your company, service or product. Customer testimonials with live event videos are becoming more and more popular as companies try to leverage rich media content into their marketing efforts.

Viewability

Viewability is an online advertising metric that targets to track only impressions that can be seen by users. i. g., if an ad is loaded at the bottom of a web page, but a user doesn’t scroll down far enough to see the advertisement, that impression would not be deemed viewable.

Viral Marketing

On the Internet, viral marketing is any marketing technique that stimulates Web sites or users to pass on a marketing message to other websites or users, making a potentially exponential increase in the message’s visibility and effect. Example of successful viral marketing is Hotmail, a company, now owned by Microsoft, that promotes its service and its own advertisers’ messages in every user’s e-mail notes.

Vlogger

A video blog or video log, typically shortened to blog/vlɒɡ, is a type of blog where the medium is video, and maybe a kind of internet TV. Blog entries usually mix embedded video (or a video link) with supporting text, images, and alternative information. Entries may be recorded in one take or take away multiple components.

Webinar

These virtual seminars allow people from anywhere in the world to attend via an internet connection. They offer tremendous opportunities for businesses to reach out to people over large geographic areas at low costs.

White Hat SEO

In search engine optimisation, white hat SEO refers to the usage of optimisation strategies, tactics and techniques that focus on an audience opposed to search engines and ultimately follows search engine terms and conditions. For example, a website that is optimised for search engines, yet focuses on relevancy and organic ranking is considered to be optimised using White Hat SEO practices. Some instances of White Hat SEO techniques include using keywords and keyword analysis, making backlinks, link building to improve link popularity, and writing content for readers. White Hat SEO is more continuously used by those who intend to make a long-term investment on their website.

Wiki

A user-written, -controlled, and –edited site. Anyone with web access can change information appearing on Wikis, which can be about broad or specific topics. Wikis are becoming increasingly popular websites as people search for quality and (hopefully) unbiased information. The best-known example is Wikipedia.

WordPress

WordPress is an extremely popular Content Management System. Developed initially for blogs, WordPress offers a significant degree of flexibility and functionality.

XML

Extensible Markup Language. Content developers use this language with a variety of forms of content, including text, audio, and visual to allow users to define their elements and pull the data at their pace. XML has played a considerable part in the transformation of the Web towards Web 2.0.

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Z-Index

Using the z-index property of CSS allows you to better control positioning of overlapping elements. This element is sometimes used for black hat SEO purposes.