Get in the mind of your leads!
A dream of every marketing professional is: name, e-mail address, age, wishes, interests and web behaviour of each buyer. In this way, he can provide personalised information to every contact. This and much more can be achieved today with the right marketing automation software.
For the time being, you must have clear objectives:
- Increase yield
- meet new market changes
- continue to develop companies
- Be a step ahead of the competition
Yes, these are my goals, but how do I find the right solution? We have created for you an article that answers the most important questions.
Criteria for selecting a marketing automation software:
- Do you have IT knowledge?
There is marketing automation that you can implement and use without any IT or programming knowledge. The advantage is that you do not need IT support. Disadvantage: lack of flexibility and complexity. If you want more scope for complexity, you need IT support or technical competence.
- Where will my data be stored?
Although vendors outside the EU promise to deal with data in the right way, it may be important for you where your data is stored, for e.g. in Germany the data protection regulations are very limited. Most leading vendors come from abroad and have mostly stored the data on international servers outside the EU. It is very important to observe the European Data Protection Regulation. Some foreign solutions offer the construction of data centers in Germany. We will be happy to help you find out more about these solutions.
- Do I need my own CRM?
Marketing Automation must be able to be integrated with a CRM. Even better is the marketing automation provider also offers an integrated CRM. If you are not yet using CRM, this could be a reason to choose a provider that also provides the CRM.
- How big does my budget have to be for a MA solution?
Here you have to pay attention to the price model. Often the price of Marketing Automation depends on the number of contact details that you want to use for marketing. Among the many providers the price climbs rapidly with the increasing number of data sets. Some solutions therefore offer better price lists for B2B companies.
- Which solution fits the size of my company?
There are already thousands of marketing automation companies. Some have also positioned themselves for certain company sizes. The largest MA provider says that it is the ideal solution for companies with between 10 and 200 employees. We believe that other solutions are suitable for larger companies.
- Who brings me to the MA Tool?
Processor-oriented digital marketing is still very rarely taught in academic education. You must train your own employees. It is an advantage if a provider also offers this training. In this area it is important to discuss this aspect with the provider for the time being.
Conclusion: How does a marketing automation provider help me?
A marketing automation provider will help you digitise marketing and sales. In essence, Marketing Automation enforces a permanent process for lead generation. All manual actions evaporate very easily, are time-consuming and difficult to carry out continuously. Marketing Automation drives sales upwards. It makes the work of the marketing department more efficient and shortens the sales cycle. Hot leads are identified more quickly, the cooperation between marketing department and sales is strengthened. Sales potential, reach, conversion, shortening the sales process and profitability. This is only possible thanks to the right marketing automation solution. This allows us to follow the path from the prospective buyer to the buyer step by step.
The consequence: Campaigns can be adapted accordingly.
And at the end of the day, whether you’re driving a digital world to grow your business is important. You do not have to worry about marketing automation.
Author: Sarah-Johanna Hamera – MAC